[Continuing his regular GameSetWatch column, psychologist and gamer Jamie Madigan looks at how a few simple psychological manipulations could tip players in online games in the right direction.] Imagine that two people, Kim and Carlos, notice that their cars are filthy and both go to the same car wash to make things right. With their wash they each receive a special card that lets them earn a free car wash if they get the card ...
Monday, November 29, 2010
The Psychology Of Games: The Endowed Progress Effect and Game Quests
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