CrowdStar revealed that recently launched It Girl is receiving more than four times the ARPU of its previous titles -- which the studio credits to lessons learned from the Japanese social game market.
The company says that It Girl enjoyed the most successful launch in CrowdStar's history, and that its already high ARPU, or average revenue per user, continues to grow. CrowdStar notes that the competitive RPG released after a short beta phase with a test audience, during which the developer worked to "optimize and tune" its ARPU according to feedback.
CrowdStar claims that higher yielding games, such as the titles on Japanese social networks that typically have a higher ARPU than games on U.S. sites, have RPG elements, avatars, and support for Flash-enabled phones. The studio intends to integrate its learnings from the Japanese market into its U.S. portfolio with the hopes of reaching higher monetization rates.
The firm recently expanded its footprint in the Japanese market with the release of its two most popular games, Happy Aquarium and Happy Island, on Yahoo! Japan and DeNA's local social gaming network Mobage. CrowdStar is currently the second most popular developer on Facebook, with a total of about 58.3 million monthly active users according to AppData.
"Once again CrowdStar leads the way with the next genre of social games on Facebook," says CrowdStar's Product Development VP Pete Hawley. "First came text-based RPGs, and then came Flash-simulation games like Happy Aquarium. CrowdStar's Flash RPG games represent the future of social gaming: immersive, visually-rich, competitive RPGs that monetize at very high levels."
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